Services
Commercial expertise, connected.
Engagements are tailored to the individual hotel, resort, portfolio, or management organization. We work across the full commercial function or focus on a specific area of need.
Commercial Strategy & Organization
Diagnostics, organization design, and cross-functional operating cadence.
- Commercial performance diagnostics
- Organization structure and role design
- Cross-functional operating cadence and governance
- Strategy development and prioritization
- Leadership alignment and change management
Advisory retainer, project engagement, or interim leadership support.
Revenue Management
Pricing, inventory, segmentation, and channel optimization.
- Pricing strategy and rate architecture
- Inventory and length-of-stay optimization
- Segmentation and mix management
- Channel strategy and OTA relationship management
- Revenue management system evaluation and implementation support
Project engagement or ongoing advisory.
Forecasting & Planning
Methodology, accuracy reporting, and scenario planning.
- Forecasting methodology design and calibration
- Accuracy measurement and reporting
- Demand and pace analysis
- Scenario planning and sensitivity modeling
- Budget and business plan support
Project engagement or advisory retainer.
Sales Strategy
Deployment, account segmentation, and pipeline discipline.
- Sales force structure and territory design
- Account segmentation and prioritization
- Pipeline management and reporting
- Sales process and productivity improvement
- Group and contract strategy
Project engagement or ongoing advisory.
Marketing & Distribution
Channel mix, direct-booking strategy, and commercial calendar.
- Digital marketing strategy and channel mix
- Direct booking and loyalty strategy
- Commercial calendar planning
- Agency and vendor evaluation
- Brand and positioning alignment
Project engagement or advisory retainer.
Business Intelligence
KPI architecture, dashboard design, and data governance.
- KPI framework and metric definition
- Dashboard and reporting design
- Data governance and source alignment
- Competitive benchmarking and market analysis
- Technology stack evaluation and roadmap
Project engagement or ongoing advisory.